Big Tobacco's viral hit may be its biggest success since cigarettes

Governments worldwide have attempted to dampen the tobacco industry, and Zyn, a brand of tobacco-free oral nicotine pouches, is their latest endeavor. Zyn is owned by tobacco giant Philip Morris International but does not contain tobacco. The small pouches, resembling breath mints, deliver more nicotine into the bloodstream than a cigarette. Users are drawn to the convenience and subtlety of Zyn, as well as its portrayal as a healthier alternative to smoking. The success of Zyn demonstrates the tobacco industry’s shift towards tobacco-free products. Zyn’s popularity has led to a significant increase in pouch shipments, prompting a substantial investment to expand production.